Search Engine Optimization is a very difficult field to get down the path mostly because search engine optimization is constantly changing. There are many different factors to SEO but the general consensus amongst all of the professionals in this field is that SEO is affected most by off page optimization features.
These include features like link building campaigns. If you are unable to get a lot of links pointing at your website then ultimately any efforts that you make to optimize are going to fail. The vast majority of your SEO campaign to properly SEO your website should be in creating a number of quality and relevant links pointing towards it.
However, not just any links are good for SEO purposes and indeed the opposite is true; some links can actually hurt your rankings and even worse get your site permanently banned from the search engines because of its ability to cast a black light on all of your SEO operations.
If you are linked to a link farm (a website that is nothing but links) then Google will find this out and penalize or even ban your website.
So more important to the quantity of links (although this is still important) it is more important to get relevant links that determines your success within this field.
In order to get quality links you need to do things like adding your website to relevant directories and also things like writing articles, submitting them to different locations and including a link to your website at the bottom of each of your articles.
These will serve to build up quality one-way links to your website and ultimately this is going to be the most precious kind of linking for your SEO needs.
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