Sales Copywriting

Just thinking about copywriting mindset of prospects. "Reflecting on the thought pattern behind the letter pattern." What is the buying psychology and thinking behind the mind of a prospect when the copywriter presents his offer through an advertising sales copy?
What make people buy is a pre-existing need. All things being equal, people buy when the need arises. Your copywriting project must address the need or greed of your prospects. Human want is insatiable. This is first and foremost the reason people will even look at your headline, title or byline. Remember that inherent desire may be a need, greed or fear. Fear acts quicker than greed. People are more willing to fix a problem than to prevent it. In your sales letter, super size the problem first so that people see the need clearly. Then comes the features addressed as benefits or solution to the prospect's need or problems. Let your sales letter reflect the emotional state of being without your products before introducing the solution. Regardless of your copywriting skill, you cannot change people's ingrained desire or manipulate them by forcing crap on them. your sales letter copywriting becomes a breeze if you know prior desire of people and present it to them. Emotion is the catalyst to winning copywriting that sales products like crazy. People are unconsciously driven by emotions and don't even know it because of the hypnosis of social conditioning. This the same reason why people want to buy but at the same time they hate to be sold. Therefore, your sales letter copywriting will hit a brick wall if you don't discern what people are already buying and giving it to them.
In a nutshell, man is by nature need-driven, reward-oriented (selfish) and risk-evasive. Subconscious buying decisions are made due to emotional conflicts of pleasure-pain principle. People decide emotionally and justify logically with reason(s). That's why emotional copywriting is the natural approach to writing a compelling, persuasive advertising sales copy that converts prospects into buying customers. However, address both emotion (self-interest) and reason in your sales letter copywriting.
In any copywriting project, another emotion that must be addressed with your sales letter call to action is human laziness. Your sales letter should address human tendency to procrastinate and put matters off to a later date. Force a decision by addressing this natural human psyche in your sales letter with scarcity, exclusivity and setting deadlines in your sales letter call to immediate action. Your direct response advertising marketing sales copywriting should address all other concerns or anticipated questions in the mind of your prospect.
Uzo takes you on a journey into the mind of prospects and distills the major reason why people buy from you instead of your competition. For more information about persuasive sales letter copywriting and how to craft a million dollar direct advertising sales letter visit his website.
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SEO (Search Engine Optimization)

Search Engine Optimization is a very difficult field to get down the path mostly because search engine optimization is constantly changing. There are many different factors to SEO but the general consensus amongst all of the professionals in this field is that SEO is affected most by off page optimization features.
These include features like link building campaigns. If you are unable to get a lot of links pointing at your website then ultimately any efforts that you make to optimize are going to fail. The vast majority of your SEO campaign to properly SEO your website should be in creating a number of quality and relevant links pointing towards it.
However, not just any links are good for SEO purposes and indeed the opposite is true; some links can actually hurt your rankings and even worse get your site permanently banned from the search engines because of its ability to cast a black light on all of your SEO operations.
If you are linked to a link farm (a website that is nothing but links) then Google will find this out and penalize or even ban your website.
So more important to the quantity of links (although this is still important) it is more important to get relevant links that determines your success within this field.
In order to get quality links you need to do things like adding your website to relevant directories and also things like writing articles, submitting them to different locations and including a link to your website at the bottom of each of your articles.
These will serve to build up quality one-way links to your website and ultimately this is going to be the most precious kind of linking for your SEO needs.
Do you want to learn more about how I do it? I have just completed my brand new guide to Search Engine Marketing Success. Discover The *Secret Formula* We've Used To Stay In Google's Top 3 Rankings For Over 3 Years For Some Of The Toughest Keywords Around (18 MILLION Competitors!)Download it free here: Search Engine Marketing SuccessSerge DaudelinAffordable Search Engine Optimization Services.comSerge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.
Article Source: http://EzineArticles.com/?expert=Serge_Daudelin


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Affiliates

Affiliates Affiliate marketing is a business anyone with a computer, a website and time can compete in. There is a misconception that there is very little work to be done in affiliate marketing. The website will take care of itself and you the affiliate will rake in money. While it may not be difficult to enter into the affiliate game, the percentage of successful affiliates is small. To be a success in affiliate marketing a person must be persistent and patient and willing to make mistake and to improve upon these mistakes. Different combinations of web design, advertising, content, and affiliate links must be tested and results analyzed. Affiliates Managers appreciate their affiliates who actively maintain their website and optimize it for success.The curse of the lazy affiliate is present for most affiliate managers. Inactive affiliates don’t affect program statistics; however, time is spent and often wasted in an effort to help these affiliates. Certain online companies will restrict affiliates from joining their program by requiring a formal application that must be approved. The downside to applications is that affiliates may not want to spend the time filling out the form and valuable affiliates could be lost in the process. The advantage to requiring an application is that you are able to prescreen affiliates and decide if they can provide the image you want to show of the company and the profits to go along with it.The goal for merchants and affiliates alike should be to make as much money as possible in the fewest amount of clicks. Affiliate managers should lead their affiliates to the highest possible conversion rate by using their knowledge, tools and program perks to drive affiliates to success. Datafeeds are quickly becoming one of the most popular tools affiliates can utilize in their websites. Datafeeds allow the affiliate to display products, pictures, prices, and categories on their website. Affiliates using this tool can effectively target their customers and send them to the merchant’s website in a buying frame of mind. Targeting the customer and offering a strong pre-sell using tools and content lead to increased conversion rates and profits.The main ingredient towards the success of an affiliate program is open communication between an affiliate manager and their affiliates. The leadership needs to be focused and driving towards a purpose for the merchant and the affiliate. Teamwork will provide the best attack towards completing the goal of increased profits for the merchant and the affiliate.Brian Free - Ramblings of an Affiliate Marketer http://bfreedom.wordpress.comArticle Source: http://EzineArticles.com/?expert=Brian_F.

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Keywords

Ask any seasoned professional about online marketing and you will be told that it is necessary to use keywords that aim at potential customers, which beg the question, what the best keywords are and how important are they? What you need to do is to try the long-tail keywords, which are three or four keyword phrases, which are extremely closely related to what you are selling.
It is normal for customers to search for exact keywords and these specific searches are more often able to convert into sales than general keywords. A typical customer will usually start off by becoming aware of a product, seek information about such product, evaluate alternatives to the product and then arrive at an informed decision.
These steps should help sellers target specific kind of customers, who when they arrive at a decision to buy a product, will use specific search phrases to get the required information. This means that you should use highly specific phrases that have a number of words which will get your website ranked higher in the search results. That would not be the case with general single keywords or even double keywords. The idea is to create pages that can catch hold of searchers that often use long tail keywords.
The bottom line is not to focus on two or three general keywords and instead target more than ten to twelve and even hundreds of easily ranked long-tail keywords. It will certainly pay you to have one keyword send you a thousand visitors per day instead of having hundreds of keywords of which only half will send you a single visitor per day.
Do you want to learn more about how I do it? I have just completed my brand new guide to Search Engine Marketing Success. Discover The *Secret Formula* We've Used To Stay In Google's Top 3 Rankings For Over 3 Years For Some Of The Toughest Keywords Around (18 MILLION Competitors!)
Download it free here: Search Engine Marketing Success
Serge Daudelin
Affordable Search Engine Optimization Services.com
Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online.
Article Source: http://EzineArticles.com/?expert=Serge_Daudelin

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AdSense

Google has enjoyed a reputation as one of the most popular search engine in the entire World Wide Web. Every time Google makes a change or every time it launches a new program, webmasters are adamant to know it. I bet you know what the Google Adsense program has in store for you as a webmaster or website owner. For the few who have just raised their brows out of innocence – or ignorance perhaps, read on and find more about Google Adsense.
How To Get Maximum Revenue From Google Adsense
What makes Google Adsense so popular among web marketers and webmasters is the fact that Google Adsense program yields immediate positive results compared to 2nd tier affiliate programs. It allows webmasters and online internet marketers to gain the highest possible revenue from ads and links. How do you exactly maximize the revenue you get from your Google Adsense ads or links?
Here are 5 tips to help you maximize the revenue generation of Google Adsense:
• In utilizing the Google Adsense program, take note that vertical scrapers yield a higher rate of positive result. But just to give you the benefit of the doubt, you can do A/B testing to see for yourself what is best to utilize.
• Google Adsense allows webmasters to customize their Google Adsense ads. Because of this, you can actually customize the links, borders and color themes of your ads. One tip is that borderless Adsense web banners produce more. Just use creativity and of course, common sense.
• Use keywords in the content. But don’t overdo it. Remember that Google is smarter than you think and overdoing keywords may trigger a red flag from it. And another thing to remember is to include only the most relevant keywords, otherwise; they will be of no use.
• If you want to have the most specific and credible monitoring results of your Google Adsense revenue, you should avoid clicking your own Google Adsense ad or link. In doing so, you are given the most appropriate method of monitoring the revenue generation.
• If you want to monitor the results of your Adsense ad or link from the various sub-sections of the website, you should create an Adsense channel. The Adsense channel will show you how well your ads or links are doing. They can also tell you what factors you need to improve in your Google Adsense ad.
Google Adsense has certainly its own benefits in terms of web marketing or internet marketing and revenue generation. It is all in the Google Adsense techniques that you use. Geared with the right Google Adsense tactics, you can be sure of a successful use of Google Adsense.
This article is written by nPresence, an online web marketing agency that specializes in search engine optimization, pay per click advertising, content management systems, web design, tracking and analysis. For all your web marketing needs, please visit Web Marketing Ireland.
Article Source: http://EzineArticles.com/?expert=Monica_Corral-lorica

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AdWords

Making some green with Google Adwords is a great way to work online. It can be a quick and lucrative way to bring in the dough right from your computer. Many already know this and have been doing extremely well. Yet others getting in on the game have discovered it to be more difficult than it seems. Especially now days with everyone in on the action and ad costs becoming expensive, for some to the point of not even being worth it. This is where the cunning and sly will not give up, but rather will employ an Adwords trick or two. Here are two Adwords trick methods that successful people have employed.
1. Optimizing. This Adwords trick is pretty simple, while being very effective. It basically entails figuring out which key phrases are getting the clicks and turning over well. The Adwords trick here is to try and focus on phrases with longer rear ends to them. That is phrases that are not so one or two word general, but rather say three or four word specific. For instance the term "Shitzu dog", is less likely to turn over than say "how to groom my shitzu dog". You're laser targeting something specific that people are actively, and specifically, searching for.
2. Offsetting. This adwords trick method is the biggie. Done right it can lead to essentially not having to pay for your Adwords! What this Adwords trick entails is offsetting your ad costs, over to your competitors. That is, actually using Adwords, to make money selling other ads! This obviously can be a powerful Adwords trick that has the potential to put you way ahead of the game.
The key, is in fact staying ahead of the game and the only way to do that successfully is first learning, then employing an adwords trick or two such as the above methods. This can guarantee forward progress in the google adwords game and lead to very successful earnings.
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